Design Focal retail product table displays
These product table displays were designed to bring an emotional connection with design and color led-merchandising. The beauty of these displays captures attention and places these products in the imaginations of the customers who view them. The CMF is intended to show contextually how these products could be integrated into homes, offices, or personal lives. Lastly, the design takes inspiration from the architecture of the store interior; thus, creating a dynamic display.
These displays are humanizing shopping for consumer electronics. They are providing experiences at an emotional level and in a thoughtful way. Here the products are the hero and the connections that are made between the customer and the products last a lifetime.
Google Fitbit Air
This Google Health display showcases & highlights the newest
Google Fitbit Air, along with the Google Pixel Watches and Fitbit trackers. The lightweight airy design of these displays elevates these products and adds a fresh perspective on product displays. Lighter gets mightier.
Stephen Curry Special Edition Google Fitbit Air Display
Google's Fitbit Air Special Edition Stephen Curry display is designed to showcase the collaboration between a champion, Google Fitbit Air, and Google's latest campaign, Google Health. While designing this display, it was important to be cognizant and not lose Stephen's signature branding, but to elevate it. In the end, it manifested into a form factor of a trophy like celebratory moment within Google's retail environment. By using color, material, and finish strategically, we were able to stay aligned with his brand and bring an amazing collaboration to life.
Google Pixel Watch table display fixtures
These displays were designed to invite customers to pick up and try on different watches and bands. We wanted to use cork because it's warm, biodegradable, highly renewable, and tactile. When watches are placed back after the try-on-experience, placing it back on the cork gives a nice
soft touch.
Third party partners retail display
This fixture was designed to be seamless and minimal for third party retail partners. This design allows a nice viewing angle for both product and comparison charts. Because of the seamless application to the face and sides of the fixture, the results are clean and look effortless.
Miscellaneous store fixtures
These are fixtures that were designed for an in-situ contextual zone and the window bar area where products are displayed.
