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Designing for Lifestyle
JUUL is a brand that makes slim, rechargeable electronic cigarettes with a range of flavor options. They offer classic dark grey and silver along with several limited run colors; but apart from that, they lack a lifestyle aspect and feel. This was an exercise to prototype and find an easier way to carry the multiple parts of this device along with charging this product with improved ease.
 |  Ideation sketching to generate ideas |  |
|---|---|---|
 Pattern Iterations |  |  Designed to stand up while charging at any port |
 You can charge on the go with a portable charger |  Test for ergonomics, size, and feel |  Concepts with multiple color ways for every user |
 Softer feel and look |  |
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